F I S H C A T D E S I G N

Aligned Graphic Design to Attract Your Ideal Customers

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Are you ready for graphics that will magnetize & delight and your clients?

YOU:
You're ready to start a new business, launch that new product, refresh your web presence, jazz up your social media graphics or embark on a complete re-brand. You’re a pro at what you do, and you want your graphics to reflect that. You not only want to speak to your ideal customer, you intend to turn them into raving fans! You’re tired of trying to do it all DIY, or live with outdated visuals. You’re a creative collaborator and want someone who will “get you” and can manifest your visions. You are already a positive force for change in the world, and strive to do business in ethical and sustainable ways. You’re ready to invest in your business and up-level your presence and your impact! It’s time to go pro!

ME:
As a visionary artist, seasoned graphic designer, photographer and long-time yoga teacher, I've been exploring the realms of visual communication, art and spirituality for decades. Over the past 35 years my award-winning professional graphic design work has encompassed branding, packaging, and marketing materials for clients large and small in both digital and print media. For years I honed my skills in corporations and agencies, and have run my own freelance design business since 2006. I’ve seen cutting edge technology come and go. But the principles of good design remain the same, regardless of the tech and the tools. I bring a depth of experience and talent to the table along with a keen intuition. I’m a Photoshop Magic Maven… a Typography Lover… a Mac Geek… a Color Aficionado… and continually evolving. I am here to serve and align my work with the highest good for the world.

US:
What does this mean for you? It means you're getting design agency-quality services at freelance prices and with personal attention and responsiveness. It means you can count on me for my honest opinion and expert guidance. It means I may challenge your assumptions and encourage you to be better than average. It means I tend to overdeliver so you’re getting tremendous value, whatever your budget. It means I care deeply about your success, and I aim to become a champion of your business!
See my portfolio and services below.

“As creative designers go, Gloria is the cream of the crop. She listens, she asks, she understands, she designs, and she delights. That's pretty much her workflow. She's easy to work with, always cheerful, collaborative and dependable. A real gem.”

~ Cristopher King
Creative Director, Endless Echo, LLC

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Professional Graphic Design Services:

• Logo Design & Branding
• Web & Social Media Graphics
• Packaging
• Brochures & Catalogs
• Ads & Marketing Materials
• Point-of-Purchase Displays
• CD & DVD Covers
• Photo Retouching
• Email Marketing
• E-books and Opt-in graphics
• Book Covers

And whatever else you may be dreaming of!

“Gloria is a seasoned professional designer with a quick turn-around, expert photoshop skills, a deep understanding of branding. She has tremendous experience in all aspects of design, which means that she can grow with your company from a small startup to a global enterprise. We hired Gloria to help our marketing efforts and I highly recommend her thoughtful and creative work.”

~ Wei-Shin Lai, MD
CEO, AcousticSheep, LLC

Fish Cat Design Portfolio

A sampling of graphic design projects for smart, conscious, creative, soulful entrepreneurs and businesses, large and small

“Thank you, Gloria! It's been great working with you. You've made the process easy!”

~ Shirley Hilzinger, Owner of Hilzinger Harmonics

Background • Credentials • Clients


Early Years

At 4 years old I emphatically announced to my parents that I was an Artist with a capital “A”! Give me a drawing pad and colored markers, and I was a happy camper for hours. Growing up in New York City, I was surrounded by inspiration, art & culture. My parents took me to museums, theatre and quirky downtown galleries. Throughout my teens I designed greeting cards & posters for events, and did layout for the high school paper and yearbooks. I was destined for a life in the visual arts.

Education

After being accepted into some of the most prestigious art schools in the US, including Pratt Institute in NYC and RISD (Rhode Island School of Design), I decided to pursue my BFA in Graphic Design at the State University of New York, Purchase Collage. I loved it! It was here at SUNY Purchase that I dove into graphic design, minored in photography and printmaking, and explored color theory, typography and illustration. Even though the technology has changed, I still use many of those skills today!

New Tech

I spent my 20s working for two start ups in NY in the fields of computer-graphic design, printing and cutting edge technology. Back then, Macs & PCs were in their infancy and graphic systems cost big bucks. I found I had an aptitude for learning new tech, and helped design graphic software, training programs and sales presentations for trade shows in Europe as well as the US. I worked on the most advanced tech of the time, particularly in the fields of package design and photo retouching.

Packaging It

Focus on packaging and marketing become the theme of my endeavors over the next two decades. Working full time for a boutique design agency in CT gave me the opportunity to hone my craft, collaborate creatively, manage projects & teams and produce projects for notable clients such as Motorola, Altec Lansing, Pepperidge Farm, Office Depot, etc. I became a mentor to younger designers and trained others to use technology effectively and creatively. And, secretly, my heart longed for more…

Dream it

As I was at the top of my game as a Senior Designer, I also realized that my work/life balance was lacking equilibrium, and that my love of yoga, the earth and sustainable living were not aligned with what I was creating in the world! So in 2006 I decided to take a leap-of-faith and start my own business. Thus Fish Cat Design was born. Clients sometime ask why the name Fish Cat Design? Fish Cat started as an affectionate nickname, something about purring when I’m in water, and not taking myself too seriously. I recognized that I wanted to attract different clients, not necessarily high tech & corporate clients I’d been working with, but rather the leaders, visionaries, healers, musicians, authors and educators. So the whimsical name stuck.

Over the last 15 years I’ve had the chance to work with the most amazing business owners, entrepreneurs and non-profit organizations - all who are doing their good work in the world. It is my true honor to apply my experience and talents to your unique projects and help you manifest YOUR brilliance into the world! Let me know what you’re dreaming of below, and let’s make it a reality!


A SELECTION OF CLIENTS & COLLABORATORS:

Acoustic Sheep • Altec Lansing • BlessFest • Cumulous Media • Curtice Burns Foods • Duracell • The Gracious Gourmet • Grain Audio • Greene & Co • Iomega • Karen Sands • Kamenstein • Lenovo • Lighthouse Maps • Meg Benedicte • Motorola • Natural Awakenings • Newburger Museum • Norelco • Office Depot • Pepperidge Farm • Pepsico • Prestone • Remington • SiSkin Organics • Suzanne Hanna • Trading Post • The Village Voice • United Nations • UNH (University of New Haven) • Westcott • YogaSpace
Plus countless small businesses & entrepreneurs!

Get in touch.

Reach out. Let me know what are your envisioning… what your goal is… what your timing is. I offer a free initial exploratory conversation to see if we’re a good fit to work together. Send me a message here. I look forward to hearing from you! ~ Gloria

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Need some extra design inspiration?

Check out my Pinterest boards; ranging from colors & patterns, logos & typography, photography, illustration, fashion, sacred geometry, interior design and more to yoga and natural wellness inspiration!

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MORE GRAPHIC GOODNESS

Check out Gloria’s Visionary Artwork